top of page

Experience

​

Currently freelance agency producing and production advising • Remote • 2024

 

SPANG / VP, Executive Producer  • Richmond VA • 2 Years

Spang TV is a full service production and post company producing campaigns for global clients both direct to brand and through advertising agencies.

 

• Responsible for sales and marketing plans along with bidding out and managing all aspects of the production. Managed directors, production crew and post vendors. Studio manager of the 15,000 square foot stage and equipment. Clients include but are not limited to Intuitive Surgical, Popeye’s, Little Caesars, UPS, Stouffers, Richmond Children's Hospital.  Agencies include but are not limited to Golin Health, The Martin Agency, Arts & Letters, Hogarth, Havas, McKinney.    

 

CYLNDR / Cheil, Executive Producer • Richmond VA / Remote • 2 Years

CYLNOR is the decoupled production arm for McKinney Advertising based out of Durham, NC with additional offices in LA, NY and Dallas.

​

• Executive Producer for the following clients; Little Caesars, Sherwin Williams, ESPN, Choice Hotels, Columbia Sportswear, Pampers, Blue Diamond, Pulte Homes. Responsibilities included managing multiple producers and editors as well as producing some of the larger productions, managing post production schedules, resourcing and bringing in new talent both full time and freelance to build out the roster. Guided in implementing processes and mentored junior producers as well as interns. Oversaw brands from all production vantage points including digital production.

 

MRA, Production Advisor • Richmond, VA / Remote • 3 Years

MRA Production Support Services is a cost consultancy company  based in Cincinnati, OH

​

• Production consultant worked directly with high level brand marketing, procurement and agency production teams to ensure, simplify & maximize project efficiencies while keeping the creative in tact. Production advised for integrated, OLV, print and radio productions. Responsible for reporting savings and metrics using various methods depending on client needs. Created client presentations for a variety of projects, consulted on agency staffing hours and fees as well as internal agency productions, i.e. in-house production and editorial companies. Consulted on many overseas productions for clients like Nestle and Macy’s, which often included talent negotiations. Vast experience with union and non union productions in the U.S and abroad along with extensive knowledge in the agency decoupling model for production. Clients include but are not limited to Pfizer, Macy’s, Capital One and USPS.

 

Freelance Agency Senior Producer New York, NY & Richmond, VA • 9 Years

Freelance agency producer/senior producer for multiple agencies, short list below of projects

 

• Arts & Letters: Produced work for Google Chromebook

• The Martin Agency: Produced integrated projects for Walmart, Norwegian Cruise Line, Oreo, Hanes.

• Anomaly: Produced TV spots for Budweiser, overseas production in Uruguay

• Young & Rubicam: Produced TV spots for both JC Penney and Microsoft, produced documentary films and TV spots for Goldman Sachs

• Deutsch: Produced integrated production and radio for Microsoft

• Mother: TV production for JCP with Ellen Degeneres and promotional holiday spots

• Wieden + Kennedy: Production for XGames LA Summer animated TV campaign & radio

• Taxi: Production for Kraft beverages, EP on multiple campaigns for Gevalia & Mio, overseas production in Sweden, London & Spain

• BBH: Produced TV & radio for Diageo/Johnnie Walker, Ally Bank and Axe

• Gotham, Inc.: Produced TV spots for Time Warner Cable, Vivartia, overseas production in Uruguay, overseas production in Iceland, documentary style short films for Best Western in multiple cities in the U.S.

 

Hill  Holliday, Senior ProducerBoston, MA • 2 Years
• Produced TV spots/campaigns, interactive elements and radio for Dunkin Donuts & CVS Pharmacy

 

The Martin Agency, Producer Richmond, VA • 6 Years
• Produced TV spots/campaigns, radio, long format pieces, as well as interactive components. Clients produced for include,

but are not limited to: GEICO, Miller Brewing, Hanes, AOL, UPS, Nascar, Quiznos, Discover Card, BF Goodrich, XGames

​

Deutsch, Inc., PR, Promotions and Events New York, NY • 2 Years
• Events Coordinator for Ben & Jerry’s account and for Snapple’s Summer music tour. Responsible for producing 3 months

of music concerts across the country showcasing bands like the White Stripes

 

Film, Television & Live Music ProductionDC / Richmond, VA / NY
• Assistant Locations Manager (selection of projects): ‘The West Wing’ TV series for NBC, ‘Lines of Duty’ TV pilot for

Touchstone Television, ‘The Recruit’ for Touchstone Pictures, ‘Species II’ for MGM Pictures, ‘Cold Mountain’ for Miramax Films
• Production Coordinator (selection of projects):‘Mr. Sterling’ TV series for NBC, ‘DC’ TV series for the WB,  Woodstock 1994

and 1999, Tibetan Freedom Concert in Washington, DC

 

Awards

• 2007 Cannes Bronze Lion for GEICO 2007 celebrity / testimonials campaign

• 2006 John Caples International Award for GEICO testimonials radio campaign

 

Education

• Rochester Institute of Technology Rochester, NY • BFA Advertising Photography 

 

* References Available Upon Request

© 2024 by Holly Flaisher Powers. Powered and secured by Wix

bottom of page